Bleacher Report Raises $22 Million for Expansion
Three-year-old Bleacher Report is gaining major headway in the world of online sports news. Last year, it hired Brian Grey (who used to run Yahoo Sports’ and Fox Sports’ sites), increased its sales...
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Sports Media and Marketing MVPs
Sports Media Executive of the Year John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to...
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Turner Sports and PGA Tour Digitally Part Ways
After six years, Turner Sports and the PGA Tour will move separate ways and end their digital partnership, effective at the end of the year. Both sides stressed that the partnership’s close is the...
View ArticleSay Media Announces $27 Million Funding Round
Say Media's new president Kim Kelleher now has some serious money to play around with. This morning, Say Media announced a substantial $27 million funding round backed by New Enterprise Associates...
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Turner Acquires Bleacher Report
The San Francisco-based sports site Bleacher Report has been acquired by the broadcast arm of Turner for an undisclosed amount, according to reports. In June, Adweek confirmed the acquisition talks,...
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Column: Bleacher Report Heads to the Big Leagues
Like many other writers and readers of Bleacher Report, I recently got an email from co-founder Dave Finnochio. He was pretty excited about Ted Turner’s $200 million investment in the site. “When we...
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Digital Sales Chief Out at Turner
Walker Jacobs is out at Turner. The veteran digital executive, who most recently held the title of evp of Turner Digital, resigned today, according to sources. Jacobs had been with the company since...
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Bryan Goldberg's Bustle Gaffe Makes Laughingstock of Launch
Bleacher Report founder Bryan Goldberg made a big announcement Tuesday in a post on tech website PandoDaily: He had raised $6.5 million to launch Bustle.com, the first women’s site to combine serious...
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Bleacher Report Pushes More Professional Video Content
Bleacher Report has a lingering reputation in the media world—fair or not—that it's the Demand Media of sports. Lots of search optimized listicles and link bait written by pretty much anybody with a...
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Bleacher Report CEO Departing
Brian Grey, CEO of Bleacher Report, the highly trafficked sports blog network that Turner bought a year ago, is leaving the company, Turner Sports evp/COO Lenny Daniels said in a memo to staff...
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Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales
On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will be leaving the...
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National Geographic Ranked No. 1 in Social Media Among Publishers
National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher...
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Madden Game Uses Google to Create Gif Ads in Real Time
EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize...
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Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed
Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips. The microblogging powerhouse...
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Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets...
For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate...
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Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a...
Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters....
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These Compelling Campaigns Are the Gold Standard for Sports Advertising
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's...
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Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine....
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Bleacher Report Serves Up a Riotous Remake of Blackalicious''Alphabet Aerobics'
"A" is for advertising. "V" is for … viral video? Blackalicious' frenetic 1999 tongue-twister "Alphabet Aerobics" gets a sporty update in this animated music video from Bleacher Report. The two-minute...
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As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready to...
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